How we work:
We act as an operational filter for marketing: we take top-level goals, structure them, and pass to execution only what actually impacts results
We make decisions together, we execute
We attract target specialists from our team instead of endless contractor search
We work securely with your data and systems 
Up to 60% per year — we eliminate activities that do not contribute to your goals and optimize processes by implementing internal, confidential AI agents.
Tailored sessions with your team
1 hour per week on a call with us instead of 15-20 hours per week on coordination
How We Differ from competitors?
Who We're For
  • We work with companies that:
    • Have a product that is already selling and want to increase customer flow while reducing acquisition costs
    • Are ready to invest 10–15% of their revenue into marketing
    • Want measurable, systematic results — not just activity for the sake of activity
  • We’re probably not the right fit if:
    • You’re looking for a contractor for one-off tasks — a banner, a post, or an ad
    • You expect results in 2–3 weeks without a systematic approach
    • You need marketing as a formality rather than to drive revenue growth
WHERE ARE YOU NOW? CHOOSE YOUR TRACK
and see what you get as a result
  • From Scratch
    (no system)
    Goal: Build a working marketing system

    – Brand platform: who your customer is, what to tell them, how to communicate

    – Communication system: which channels, what to publish, how to measure

  • Scaling
    (system exists)
    Goal: Amplify what works, add new channels

    – Improve funnel from first touch to purchase

    – Expand to new channels, segments, markets

  • Transformation
    (rebranding or new market)
    Goal: Change brand perception or reach new audience

    – Research: market, competitors, audience
    – New positioning
    – Launch plan with creative and media

    – Communicate changes internally and to market

How to Start
stage 0
stage 0
First call
Free | 40 minutes
Goal: Understand if we're a good fit
  • Quick diagnostic: what's happening now
  • Where budget is being wasted, what's not working fully
  • Honest answer: can we help
stage 1
stage 1
Audit and Recommendations
from €9,500 | 4-6 weeks | Required before starting work
What you get:
  • Full analysis: positioning, competitors, funnel, channels
  • Market comparison: CAC, conversions
  • What's preventing growth right now
  • 6-12 month plan with expected results
stage 2
stage 2
Building the System
from €42,000 | 4-6 months
Exact price fixed after audit — depends on chosen track
months 1-3:
months 1-3:
Build
  • Complete 3-5 main tasks from plan
  • Set up system
  • Launch first campaigns
months 4-6:
months 4-6:
Improve
  • Continuous optimization
  • 2-3 new campaigns every 3 months
  • Monthly reports
Paid Separately
Paid Separately
  • Advertising budget (your direct expense)
  • Complex content production (video/photo, event production)
  • Legal support for regulated industries

After 4-6 Months: 2 Options
1) Continue working: price calculated based on your results
2) Hand off to your team: 10 days for handover + 4 weeks support
BOOK A FREE CALL
Why Trust Us
  • 18+ years of experience
    in strategy and project execution across various industries and business scales

  • Working with the biggest brands
    Mastercard, Raiffeisen Bank, 1inch Network, Gamingtec, Rakuten, Viber, HONOR, Huawei, Bosch, Hasbro, Calvin Klein, WWF
  • Winners of prestigious industry awards
    Tagline Awards, WOW Awards, Munich Music Video Awards, Ecom Awards, Silver Mercury
  • Experience
    We’ve seen how dozens of businesses grow
  • Access to talent
    500+ verified contractors worldwide
  • We predict mistakes
    We know where you’ll stumble before it happens
People Who Will Work With You
  • Masha Averyanova
    Head of strategy

    Uses expertise in cultural anthropology (MA, PhD candidate) to create living, working strategies. Portfolio brands: Porsche, McKinsey, BMW, TikTok, Yandex, Garage, etc.
  • Olya Makarenko
    Chief Marketing Officer

    In agency business since 2016, leads complex projects in IT, FMCG, and urbanism, building bridges between business objectives, cultural context, and final product.
  • Sveta Morozova
    Co-founder MATE Lab, general producer

    Since 2007, works with brands like Raiffeisen Bank, Mastercard, HUAWEI. Witnessed transformation of communications from traditional media to brand ecosystems.
  • Ira Mavrova
    SMM general producer

    Pioneered influencer marketing from its early days.Specializes in creating strong content for any social network — from TikTok and YouTube to commercial campaigns for brands like Nickelodeon, Viber, WWF, MTS, Yandex.
What's Next?
If you're a CMO or CEO and feel your marketing could work better — contact us.
What you get on first call:

  • Quick analysis of your situation
  • Where budget and efficiency are lost
  • Honest answer: can we help
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Telegram: @matelab_pro
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